The new Gates identity evokes a feeling of strength and reliability. With the new logo, the Gates Corporation will be immediately recognizable and memorable when viewed by consumers. Gates’ mission for the future is to continue its state of the art production while at the same time stay fresh and modern. Gates serves customers across industries, bringing relentless innovation, and uncompromising quality to every product made.
BRAND STANDARDS MANUAL
Along with the Gates rebrand, I designed a standards manual to assist designers during the rebranding process.