PROJECT WARM REBRAND
Since 1982 Project Warm has provided free weatherization services and educational workshops for low-income residents, veterans and people with disabilities. Making homes more energy efficient and providing information about how to stop losing energy is a practical, effective and long-term method of addressing the energy affordability crisis for low-income and elderly citizens.
A NEW IDENTITY
(American Advertising Awards Winner)
The entire system was created to solidify Project Warm’s purpose and impact within the community. The orange is a strong signifier of how Project Warm worked through many years to provide free weatherization to many homes throughout the greater Louisville area.
Each year Project Warm sends volunteers out in the community to weatherize people’s homes for the winter. The goal for every “Blitz” event is to weatherize 300 homes. As we were re-designing Project Warm’s brand identity, we tagged along with the volunteers to document the process of weatherization.